Conservationists Struggle to Save Hollywood Sign

Posted on February 18, 2010

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The Hollywood sign is threatened — and this time not by vandals or hippies.  Developers have purchased the land on which the sign rests and want to build big, fancy houses.   A local city councilman, Tom LaBonge, and the Trust for Public Land, are struggling to raise the $12.5 million they’d need to exercise an option to purchase and save the site.   They’ve raised $8 million so far, and have until April 14th before the option expires.

The Hollywood sign exemplifies a rather recent and local version of cultural material.  It was put up in 1938, and has become iconic of not only the town, but of the movie industry.  The fascinating history of the sign is well captured on the Hollywood Sign Trust’s website.

The sign has temporarily been covered to say, “Save the Peak” in an effort to generate interest and donations.

Read more at the New York Times, Hiding a Hollywood Symbol, to Make it More Visible.  Or USA Today, Group seeks to save view of Hollywood sign.

Or go to the Trust for Public Land’s website to donate.

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